This team brief requested a contribution to a 2007 calender that was to be mailed to international subscribers of the Information Design Journal. The days of September were designed to visually communicate the tension between human imposed time and the natural passing of time from daylight to sunlight. The natural length of day and night in 50 cities was represented graphically in colour, and then shifted according to the human controlled World Time Chart. The design aimed to challenge the intellectual audience's existing understanding of time, whilst providing a useable calender within existing convention. This project demonstrates practice in undertaking research, exploring visual heirarchies, visual dynamics and the navigation and organization of visual information.

Using the lyrical visual analogy of shoelaces, this playful print piece explored social networks to develop a new understanding of how we are all tied together. Shoelaces made an ideal metaphor because they feature a basic inherent interconnecting construct that reinforced the core idea of seperation and connection. Underpinned by an existentialist philosophy, this book illustrated contemporary subcultures through lateral images and typography. The french folded design encouraged audience interaction and played on the idea of discovery, whilst working to divide and organize the information between the typographic and graphic.

Currently employed as a designer at ACP Magazines, Australia's leading magazine publisher, on a range of youth-specific titles. Compositional design, layout, prepress and editorial collaboration has been extended across Little Friends magazine, Playhouse Disney magazine, Wondertime magazine, Disney Princess magazine and Disney Little Library books. These layouts reflect the ability to adapt to differing target markets, creative consistency and professionalism in meeting deadlines in a fast-paced environment.

Thirteen Itches, an upcoming lifestyle and streetwear brand and collective, required a refreshed identity branding that reflected their values of unity, wit and strength. The brief required the new branding to reference their previous logo, yet be simplified and made sleeker to appeal to their higher-end male demographic, as well as being flexible enough to be applied across a range of collateral. The well received logotype and logo was created collaboratively, and applied across stationery and a T-shirt range.

Magazine layout design with YEN magazine in December 2006 was invaluable practical experience in developing strong typographic heirarchy between spreads, working within existing grid systems, applied illustration and experimenting with hand rendered type.

2008 studio experience at Maxco Creative allowed me to engage in a six month client relationship with Billie Shoes. This casual streetwear brand requested a rebranding of their visual identity across a range of creative collateral, including product line sheets, in store signage, catalogues, corporate stationery and website design. A sense of fun, accessibility and urban cool drove the visual direction of the branding, which further extended to the Billie Kids and Baby Billie brand identity. Billie was a working experience in team based design (under the creative guidance of Adam Yazxhi and Glen McPherson), direct regular client communication, time negotiation and experience in basic HTML editing.

The Australian Science Festival 2008 Program was designed to relay information about the event in a clear and organized format, whilst still generating excitement and interest. The text heavy content proved to be an exercise in composition and grid layout. Design elements, such as the use of subtle curved negative spaces to reference the year's circular motif and bright colour coding systems to divide the information, strengthened the print piece; and the final was well received by the client, festival organizers and general public.

Ashington, a property development and funds management company, approached Maxco to design two information manuals for their business lifestyle centre POST. These were designed to primarily attract potential realtors and investors whilst still maintaining a relationship with their existing creative. An emphasis on refreshment and clean design was sought to promote POST's point of difference. This project was also important training in print management and communication with suppliers.

A design internship at Rhodes Wingrove in 2007 provided a creative opportunity to design a wall graphic for the Green Building Council of Australia. The result was a set of 9 illustrative icons that summarized the organization's key areas of commitment (to developing a sustainable property industry). The wall graphic also aimed to provide the building occupants with an inspiring visual interpretation of the organization's mission statement, as well as provide a visual aid to speakers who provide tours of the building. This project is a strong example of the use of iconography, dynamic execution, and a careful consideration of positive/negative space.

Personal illustrations have previously been hand selected to appear in the Curvy series, appearing in the 2007 and 2009 publication. Curvy receives in excess of 1600 international entries a year, of which 120 are selected to be published. Curvy also extends to a national touring exhibition, in which I was invited to participate in 2009.

Click here to see my CV.

Click here to download a short printable portfolio.